The first thing you need to decide is where to syndicate content from. It depends on the individual outlet — for example, Search Engine Journal allows guest bloggers to do so, as long as you wait two weeks. In the case of content that originally appeared elsewhere, you can republish it on your own site. You need to make sure that audience is relevant to your business for it to bring results. Obviously, syndicated versions of a blog post will go live after the original version, but how long after?
That way, if anything, syndicated versions after the fact may even boost the reputation of the original piece. Additionally, if you plan to syndicate one piece to multiple platforms, you may want to consider staggering the publishing dates to keep the momentum and conversation around your content lasting longer. Now that you understand the mechanics behind content syndication, how can you create partnerships and get started using it to build your own audience? Syndication relationships are very similar to those with guest blogging. The relationship building processes are likewise similar.
Links are how you accomplish that. When building partnerships, make sure that partners that syndicate content for you include a canonical link to the original post before publishing. This will signal to the search engines that all SEO equity related to the content should be attributed to its original version. By syndicating one piece of content to multiple outlets, and having those versions picked up by even more outlets, that content can snowball into a multi-channel awareness campaign for your business.
This takes strategy, however. When you decide to use syndication as a content marketing strategy, really put the effort in to create multiple and strategic partnerships that can make this momentum possible.
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When used well, syndication can bring you the benefits and visibility of extensive public relations and guest blogging with significantly less time and content creation involved. If you have the owned media assets needed to fuel ongoing syndication, you might as well at least give it a try.
Ben Jacobson serves as the co-director at Action Packed Media, a creative digital media marketing boutique and the operations director With limited resources, and we all face that challenge, we need to focus on what is returning results rather than the trendy, shiny, feel good activity, i. Plan your work and work your plan, striving to keep everything in balance and in alignment with your goals. I blog because I enjoy it personal , but I also want to build credibility within specific communities.
Jim Kukral has that and more. Hello Jonathan, I so wish I had had a chance to meet you at Blogworld. Reading this reminds me of a really dear friend of ours who was a popular blogger — Virgin Blogger Notes- even though she had blogged for just a few months.
She had a following which kept growing and a large influence already but one day, she quit. She dropped everything. She went back to focusing on her novel. It was very sad but I really understand it and respect it. Thank you for a great perspective and for making us ask the right question.
Interesting read. I wonder sometimes about whether my energy would be put to better use if I did not have my blog, almost five years old, in the back of my mind. Leaving blogging is am option for Jim, given his established reputation and substantial following. It obviously is not an option for those who are just making a name in social media.
But, as with any other initiative, a regular inventory of what is the best use of our time and resources is really needed. DeannaLohnes said: Whoa. Plenty of folks are kidding themselves that social networking and writing are a substitute for a real revenue stream….
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Jonathan, I did just such an assessment last July when hiking alone in the mountains. I decided to reorder my life priorities and put being in nature, my health, and my family and friends above business, and especially above blogging and spending time on social media. I consolidated three business blogs into one and greatly reduced my blogging schedule with a focus on quality over quantity. I now have more time for my main business, and especially more time for truly being alive. I salute them. Sounds like you went through a similar cognitive journey as I did when I traveled to Italy earlier this year.
I was completely disconnected from external distractions and no only did the world not fall apart in my absence — I actually enjoyed life more! Chris, I strongly recommend that people heavily involved in the online world take several days every few months to be completely disconnected from the Internet, and also the cell phone as much as possible. I started blogging because everyone said you needed to.
I teach yoga and Ayurveda and have an optimistic approach that is zen neutral sort of. My blog gives me a chance to be a little edgier and creative in my expression. When I become a yoga empire, I will continue to blog only for fun and creativity. Shanti, Pamela. Great post Jonathan, as a relative newcomer to the world of blogging this concept has always intrigued me.
My commercial background made me pretty skeptical, as an entrepreneur, to engage in something so time consuming with such a risky promise of ROI. Having just presented a session on blogging at PodCamp NH yesterday, this post provided a nice counterpoint to recent conversations on the topic. It is so important for each blogger to understand — deeply — why she is blogging. For instance, I heard Christopher Penn speak yesterday on behalf of blue sky factory.
He laid out some pretty persuasive stats on the power of email over blogging or other social media tools to engage and convert. Something to think about. The most successful plans are the ones that integrate the best bits of each medium. I like Jim. He helps me a lot. But, I am going to be some things differently. Posted on Monday, October 25th, at pm Helen Ginger wrote an interesting post today. But, when you stop and think about it, blogging attempts to replace some of the networking, advertising and publicity work that entrepreneurs have done in the past.
It also frees you from location lock i. The locations of these tipping points would vary. When I sold my blog network. I loved it but it was an incredible time suck. Better questions for those who do not is what will be best vehicle to reach my target audience and then go there. Jim and Seth certainly do have a different foundation than I do. It might not be knowledge although we talk about different things , but it certainly is network and reach.
I use Google Analytics quite a bit. And I attach really esoteric dollar amounts to actions taken by visitors on my blog, based on solid predictions of what an email sign-up, post comment, or any other action might mean to me financially down the road. I think we need to do this with every bit of activity we do ourselves, online. We need to do the real work too. Because I would be doing a LOT of that. I agree with most people here in believing that blogging is far from dead.
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It seems to me that all too many times people get their business model confused with their social media plan. Jonathan, thanks for reminding us that our blog is NOT our business.
They are highly successful Directors of Photography! I see this as a challenge to us all — what is your business model? If an activity does not pay the bills directly then the it seems to me that it ought to support that end. So its time to get introspective and see if the credibility that social media can bring is driving ROI or not.
Hi Jonathan — Appropriately evaluating business components — blog or other — requires front end work: setting an intention and then identifying how that component intersects with other components, contributing to revenue. The good news is you can implement the front end work and start anew at any time, even with the same vehicle.
Successful businesses are constantly making these evaluations against their planning, and then modifying and pivoting as necessary. Great post, Jonathan.
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Those questions should be answered first and then apply the method, tool, etc. Bringing a solid business approach is important — as you said so well. I find that our membership site at bc is the best use of my time.
We restrict members. In 8 years we only have allowed in members.
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